Another thing that I am exploring is how best to distribute eBooks which comes in the form of pdf documents. In the same way, I Googled for some possible sites and here is one from Payhip. No cost to set up and can even set it such that customers determine the price. To protect the document, it will even print the customer's email onto every page of the document they download. It all sounds very cool. Now to see how it actually works.
It has been almost a week since my one-week ad boosting on Facebook. How has the experience been?
I have boosted a post that was linked to a blog update on pauseability.wordpress.com about my online course at the cost of SGD7.
Has there been more traffic at my Pauseability FB page? Yes.
If you see the orange bar, it shows the increase in reach but was there any clicks on the post? The indication is none. But the "reaction, comments and share" (reddish bar) seems to be significant.
(In my excitement, I also sent out requests to all my friends to like this page during this same period. That could account for the boost in traffic too. This must have affected the "experimental results".)
The overall summary shows 19 "engagements" and of these 18 were Singaporeans.
Did anyone sign up for my online course? Nope.
Was it worth boosting? In this instance, I had boosted a post that led to a linked blog, which might be setting up too many barriers as a call of action. If the boost in traffic was merely for 19, then it does not seem very significant but then again, it was only SGD7. :)
It has been a good learning experience. Need to decide what else to do next.
After working in Bandung for the past 3 years, it is time again to explore my options.
In order to give enough space and time to know what my Dad's needs are so that my work arrangement can best meet his needs, I think that seeing what work can be done online will be one of the good fit. While doing the exploration, I will record my journey and reflections here.
In these past 2 weeks or so, I have already been able to try some things which were not quite as popular or accessible just 3 years ago. The pace of change online is really fast. These are good new opportunities. So fa, I have tried New Kajabi, Carousell and ad on Facebook.
New Kajabi - a platform that makes it easy to create my own online course.
Why did I not use one of those platforms that host courses from many teachers rather than have my own site? Honestly, I don't have a very good reason.
When I was preparing to come back home, I signed up for a couple of online courses both to have a greater sense of what forms online courses are taking and also the content interested me such as arts integration and doodling. One of them used Kajabi as her platform. They were at a point of launching their new version, New Kajabi, and had an offer for signing up. While I did not really do a thorough check, I signed up for its basic package (USD60/month) for a year just as their offer was about to expire.
As soon as it was possible, I started looking at how to set up a course. There is a FB group which is very helpful in getting help and inspiration. I have to learn how to make screencasts, and after piloting with some friends, I published my first course on 5 July.
Question: How to market this course so that people will sign up? Trying advertising on Facebook. Since it is still too fresh, I shall write about that in a week's time.
Carousell - an app for selling things locally
What comes about in decluttering my house is lots of things to throw out. Some are still useable and quite a waste to just send to the trash bin.
This is a fairly new app and so I tried posting stuff to sell, and also to give away.
My first post was for my "antique" iPod Shuffle which comes in its original box and accessories. Priced it at $15 after checking through eBay. It was quite popular and I sold it within the day of posting. Later, I was told that such vintage devices are popular and my cousin's hubby said he would have paid $50.
My second was for a Casio keyboard. Coincidentally, a friend who downloaded the app for the first time saw my posting almost immediately. So, that was sold too.
My next few posts are more slow moving but moving nonetheless.
Question: What is Carousell's business model? They are not taking a cut of the sales price. Strange,
On another post, I shall try to write more about the setting up of teaching videos and also the creation of ebooks and graphics.
One of the challenges in any business is getting the word out through effective marketing. In the earlier post, I have mentioned about trying FB advert and I will say more after my first week of experience with that.
Meanwhile, I thought of other free means of advertising and looked for classified ads website. Through Google, I found this list of top 5 free classified sites and I have placed ads in all of them. I have in fact used most of them before except for Locanto which is new to me.
5. Singapore Expats
My previous experience is that these are not exactly effective. Easy enough to use and no harm trying. Let's see if things are any better these days.